Sunday, April 10, 2011

Google's $700 million entry into air fare search gets green light


Google's entry into the online travel sector was cleared for takeoff on Friday as the US Justice Department gave the green light to its $US700 million purchase of flight data company ITA Software.

The Justice Department's anti-trust division, however, extracted a number of concessions from Google and imposed conditions on the Internet search giant to allow the controversial acquisition to go ahead.

The proposed legal settlement, which will need the approval of a US District Court, requires Google to notably develop and license ITA's travel software to other companies.


Several online travel sites, including Expedia, Kayak and Travelocity, had sought to block the Google-ITA deal, claiming it would give Google too much control over the lucrative online travel market and lead to higher prices.

The Justice Department agreed that unless modified, the acquisition "would have substantially lessened competition among providers of comparative flight search websites in the United States."

But US deputy assistant attorney general Joseph Wayland said the proposed settlement "promotes robust competition for airfare websites by ensuring those websites will continue to have access to ITA's pricing and shopping software.

Read More

http://www.smh.com.au/travel/travel-news/googles-700-million-entry-into-air-fare-search-gets-green-light-20110411-1da0j.html

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